https://www.aishwaryagupta.co/initialcontact daily 0.75 2020-05-04 https://www.aishwaryagupta.co/about daily 0.75 2020-05-11 https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eaf53a0d7ddd16f273c18f8/1589217817668/NEW+2.jpg About - Hi, I’m Aishwarya Gupta! (You can call me Ash) I’m a UX/UI Designer with a background in accounting. A lot like my name, I like to take complex concepts and turn them into simple-to-use ideas. As a designer, it allows me to make data-driven designs that offer a great experience to its users. I think it comes from my background in accounting! Having worked for a Big Four accounting firm, I understand the importance of converting large chunks of messy data into information that can be easily understood and interacted with. This accounting background, along with my pursuit of a CPA designation, has conditioned me to seek logic and structure in every project I undertake. I also love to work with my clients! My personal philosophy is that a decent piece of work incorporates the client’s ideas into the designer’s vision, but a great piece of work incorporates the designer’s ideas into the client’s vision. My passion for UX/UI Designing stems from my fascination with human behavior and love for creativity. The interest in observing user interaction allows me to constantly improve my work. I like to make sure that the user experience is as fluent and intuitive as possible. Alongside this, I also like to utilize my skills as a UI Designer to create a visually appealing interface so that users can receive the best value from my work. https://www.aishwaryagupta.co/designprocess daily 0.75 2020-05-15 https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eaf8b91bf6bc81bff1e7320/1589165515087/Research.jpg Design Process https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eaf8a88a7327c7fb82af806/1589165533974/Design.jpg Design Process https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eaf89622c604f1a74c231a8/1588567696795/Research+2+2+3.jpg Design Process https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eaf8ae66468d57b5ba3a28e/1589165524516/Analyze.jpg Design Process https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eb22a416c715c1848b62d3a/1589216643750/Understand.jpg Design Process https://www.aishwaryagupta.co/design-process-2 daily 0.75 2020-05-04 https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eafa1dc75670c5192291970/1588567696765/Understand.jpg Design Process (Copy) https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eafa1dc75670c5192291973/1588567696768/Research.jpg Design Process (Copy) https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eafa1dc75670c519229197c/1588567696795/Research+2+2+3.jpg Design Process (Copy) https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eafa1dc75670c5192291976/1588567696788/Analyze.jpg Design Process (Copy) https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eafa1dc75670c5192291979/1588567696792/Design.jpg Design Process (Copy) https://www.aishwaryagupta.co/home-copy daily 0.75 2020-05-04 https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eb0a967b2f2aa04386ca7bf/1588630078029/Okay+ge.jpg Home (Copy) (Copy) https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eb0a967b2f2aa04386ca7ce/1588630480346/Mockup-min.jpg Home (Copy) (Copy) https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eb0a967b2f2aa04386ca7cb/1588630465744/Billboard-min.jpg Home (Copy) (Copy) https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eb0a967b2f2aa04386ca7d1/1588624732464/dsss.jpg Home (Copy) (Copy) https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eb0a967b2f2aa04386ca7d4/1588627291764/dsss.jpg Home (Copy) (Copy) - Art Of Storytelling Design is an opportunity for a brand to tell its story. In today’s world, when everyone is in search of creating connections, memories and experience, design serves as the bridge to link people to their pursuit for depth. Great design isn’t just about making things look appealing. It is to provide the end-users with a meaning experience. It allows the brand to create an intimate bond with its users. As a designer, I have a process to ensure that I shape and guide my work to craft that deep, meaningful experience for the customers. https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/5eb0a967b2f2aa04386ca7c1/5eb0a967b2f2aa04386ca7c4/1588630854914/Mockup-min.jpg Home (Copy) (Copy) https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/5eb0a967b2f2aa04386ca7c1/5eb0a967b2f2aa04386ca7c2/1588630853253/Billboard-min.jpg Home (Copy) (Copy) https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/5eb0a967b2f2aa04386ca7c1/5eb0a967b2f2aa04386ca7c6/1588630871239/hioo-min.jpg Home (Copy) (Copy) https://www.aishwaryagupta.co/home daily 0.75 2020-05-09 https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eb33b2a6e263759e05597c2/1588809193932/YUSGirl+image.jpg Home - Initial - Make it stand out. Every project presents an opportunity for the designer to narrate a story. https://www.aishwaryagupta.co/contact daily 0.75 2020-05-12 https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eb26f3ee2754d0b74a1207f/1588807767885/Coffee2.jpg Contact https://www.aishwaryagupta.co/contact-1 daily 0.75 2020-05-06 https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eb34857abc1d85906d24062/1588752197865/Coffee2.jpg Contact (Copy) https://www.aishwaryagupta.co/home-1 daily 0.75 2020-05-06 https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eb34868b740cb26e4073cfc/1588804401154/YUSGirl+image.jpg Home (Copy) - Make it stand out. Every project presents an opportunity for the designer to narrate a story. https://www.aishwaryagupta.co/about-1 daily 0.75 2020-05-06 https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eb348860b44525452e47f9a/1588548520848/NEW+2.jpg About (Copy) - Hi, I’m Aishwarya Gupta! (You can call me Ash) I’m a UX/UI Designer with a background in accounting. A lot like my name, I like to take complex concepts and turn them into simple-to-use ideas. I think it comes from my background in accounting! Having worked for a Big Four accounting firm, Ernst & Young, I understand the importance of converting large chunks of messy data into information that can be easily understood and interacted with. This accounting background, along with my pursuit of a CPA designation, has conditioned me to seek logic and structure in every project I undertake. I also love to work with my clients! My personal philosophy is that a decent piece of work incorporates the client’s ideas into the designer’s vision, but a great piece of work incorporates the designer’s ideas into the client’s vision. When I work with you, the focus is to give you what you want, not what I think you want. My passion for UX/UI Designing stems from my fascination with human behavior and love for creativity. The interest in observing user interaction allows me to constantly improve my work. I like to make sure that the user experience is as fluent and intuitive as possible. Alongside this, I also like to utilize my skills as a UI Designer to create a visually appealing interface so that users can receive the best value from my work. https://www.aishwaryagupta.co/home-copy1 daily 0.75 2020-05-09 https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eb6e8bfc353530f49a5d3ec/1588809193932/YUSGirl+image.jpg Home (Copy-1) - Make it stand out. Every project presents an opportunity for the designer to narrate a story. https://www.aishwaryagupta.co/design-process-copy2 daily 0.75 2020-05-11 https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eb98d2d79d8322ad1712eea/1589218611469/Research.jpg Design Process (Copy-2) https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eb98583c673416ea8a9536d/1589165533974/Design.jpg Design Process (Copy-2) https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eb98583c673416ea8a9536a/1589165524516/Analyze.jpg Design Process (Copy-2) https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eb98b7321f556696bcb1fa3/1589218169391/Understadn.jpg Design Process (Copy-2) https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eb98d9d2ffa577e02940a17/1589218723024/Research+2+2+3.jpg Design Process (Copy-2) https://www.aishwaryagupta.co/work daily 1.0 2020-05-14 https://www.aishwaryagupta.co/work/burningman monthly 0.5 2020-05-11 https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5ea348db0c26617ed381720d/1587759332017/Logo+1-min.png Work - Burning Man Campaign https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5ea3437b2796ff422ab54a48/1588110544334/Burning+Man+Shape-min.jpg Work - Burning Man Campaign https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5ea343687d1e9d11be8cc66f/1588184830464/Phsyical+Space-min.jpg Work - Burning Man Campaign https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5ea3410689d63051b813efdb/1587757329634/Self+Expression.jpg Work - Burning Man Campaign https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5ea333a1a9fce95e14186d44/1587754043277/Billboard-min.jpg Work - Burning Man Campaign - Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5e9763fcd6ebd90387bfc91c/t/5eb3275cd414651494e01971/1588799555817/Social+Media+Ad.jpg Work - Burning Man Campaign - Burning Man. 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